Search Engines are the one who will promote your website. You make them happy and they will make you happy. Search Engines have laid down their own specified set of expectations according to which if we optimize our websites they would love to visit them. It is very much important to see that your websites are not only user friendly but also search engines friendly. As search engines are the medium through which your website is visible at a good rank on the search results.
This is an organic way of increasing your page rank by optimizing your website. SEM and SEO goes hand in hand. Both are like brother and sister. Search engine marketing aims to promote the websites by increasing the visibility on the web.
There are 5 methods and metrics that are used to optimize your website
By using keyword analysis and research. We do an in depth study and research about your company to get the best and most competitive keywords in the market so that your website is indexed on a good page rank on search results.
Creating more visibility on the search engines by creating sufficient amount of indexed pages on search engines. If we create more number of back links, we get more authority and a better page rank. But here we do need to see that we are creating some genuine and quality back links.
By using various tools like web analytics tools, HTML validators, tools that work with log files to keep a count of visitors and much more.
By making the optimum use of whois tool to know more about the information related to copyright and trademark. Whois equipment reveal the actual owners of internet websites, and can offer precious data in relation to copyright laws as well as hallmark troubles.